This promotional poster map was published in 1973 for the Home Federal Savings & Loan Association, then a prominent California bank based in San Diego. The flamboyant design reflects the psychedelic art of the period. It is dense with pictorial illustrations, from a stereotypical Sonoma winemaker in a vat of grapes to a frog in Calaveras and a tipped-over salt shaker by the Salton Sea.
The mapmaker, Daryl Milsap, was a well-known commercial artist in San Diego and produced a poster-map calendar of that City for Home Federal in 1972. See Rumsey #8964.000. He was best known for his "pin-up" style illustrations for pulp magazines and paperbacks.
Home Federal acquired a Kansas bank in 1980 and was merged out of existence during the savings and loan crisis that began in the mid-1980s. Cornell University Library is pleased to present this digital collection of Persuasive Maps, the originals of which have been collected and described by the private collector PJ Mode. The descriptive information in the “Collector’s Notes” has been supplied by Mr. Mode and does not necessarily reflect the views of Cornell University.
