This Map Illustrates the World-Wide Distribution of Eno's Fruit Salt
- Title:
- This Map Illustrates the World-Wide Distribution of Eno's Fruit Salt
- Alternate Title:
- World-Wide Distribution of Eno's Fruit Salt
- Collection:
- Persuasive Maps: PJ Mode Collection
- Creator:
- Taylor, Alfred Edward
- Other Creators:
- Vincent Brooks, Day & Sons, Ltd, printers
- Date:
- 1926
- Posted Date:
- 2024-04-25
- ID Number:
- 2405.01
- File Name:
- PJM_2405_01.jpg
- Style/Period:
- 1920 - 1939
- Subject:
- Advertising & Promotion
Between the Wars
Pictorial
Unusual Graphics/Text - Measurement:
- 72 x 96 (centimeters, height x width)
- Notes:
- This is a promotional map for “Eno’s Fruit Salt,” a British antacid. It “Illustrates the World-Wide Distribution” of the product, with a table at the bottom of 444 “Countries and some of the Places” to which it is exported. (Britain and the U.S. are excluded from the list, presumably due to wide distribution in those countries.)
According to the original printed wrapper, the map is “Done in the Manner of the Old Time Cartographers by Alfred E. Taylor,” who specialized in decorative maps of this kind. (For another promotional Taylor map in the same style, see ID #2331, “Pratt’s High Test Map of the Bath Road” (1930).) Nearly every otherwise blank space is occupied with a pictorial image, quotation, pithy saying, song, poem, or bad joke (“Robinson Crusoe and Friday on a Saturday night”).
The map is quite large, nearly four feet wide, and it was apparently produced in the hope that it would be displayed. The legend under the title states that it is “Accommodated chiefly to the Practice of Merchants and Tradesmen; But is likewise useful for Schools, Banks, Diversion of Gentlemen, Business of Mechanics, and Officers of the King’s Custom and Excise.”
Eno’s Fruit Salt was first developed in 1852 and led to a number of competing “fruit salts” in Britain and the U.S. An 1887 advertisement recommends Eno’s for “Late hours, fagged, unnatural excitement, breathing impure air, too rich food, alcoholic drink, gouty, rheumatic, and other blood poisons, feverish colds, biliousness, sick headache, skin eruptions, pimples on the face, want of appetite, sourness of stomach, etc.” In 1891, the company claimed that “After breathing impure air for two minutes and a half, every drop of blood is more or less poisoned. . . . Eno’s ‘Fruit Salt’ is the best known remedy; it removes fetid or poisonous matter (the groundwork of disease) from the blood, allays nervous excitement, depression, and restores the nervous system to its proper condition. . . . When attacked with influenza or feverish cold, lie in bed for three or four days in a warm room, well ventilated by a good fire, take Eno’s ‘Fruit Salt’ freely . . . . After a few days, the marked symptoms will pass away.”
The product is still marketed today, by GlaxoSmithKline, mainly in India.
Cornell University Library is pleased to present this digital collection of Persuasive Maps, the originals of which have been collected and described by the private collector PJ Mode. The descriptive information in the “Collector’s Notes” has been supplied by Mr. Mode and does not necessarily reflect the views of Cornell University. - Format:
- Image
- Rights:
- For important information about copyright and use, see http://persuasivemaps.library.cornell.edu/copyright.