Ungarn Ein Land Für Feinschmecker. [Hungary a Land for Gourmets]. Karte der Wichtigsten Ungarishen Gerichte. [Map of the Most Important Hungarian Dishes].
- Title:
- Ungarn Ein Land Für Feinschmecker. [Hungary a Land for Gourmets]. Karte der Wichtigsten Ungarishen Gerichte. [Map of the Most Important Hungarian Dishes].
- Alternate Title:
- Hungary a Land for Gourmets
- Collection:
- Persuasive Maps: PJ Mode Collection
- Creator:
- Erno, Jenes
- Other Creators:
- Georg Klösz & Sohn, printer; Hungarian National Tourist Board, publisher
- Date:
- 1935
- Date 2:
- 2024-04-25
- ID Number:
- 2336.01
- File Name:
- PJM_2336_01.jpg
- Style/Period:
- 1920 - 1939
- Subject:
- Advertising & Promotion
Pictorial
Unusual Graphics/Text - Measurement:
- 45 x 64 (centimeters, height x width)
- Notes:
- This promotional art deco map, “Hungary - A Land for Gourmets,” details the joys of Hungarian food and drink. The title and text on the map and the detailed explanation verso are all in German, in an effort to attract German-speaking tourists. Versions of this map were also published in French and English, and perhaps other languages.
Major cities and regions are labeled in boxes, with text in blue on a white background. The map is dominated by scores of legends set at an angle. The legends identify locations “of the most important Hungarian dishes,” both foods (in blue) and beverages (in orange). In the northeast corner of the map, for example, is the region where the sweet Tokaj wine is produced, below a banner reading “The honey of wine - the wine of honey.”
Pictorial elements celebrating food and drink fill every available part of the map. Below the title, guests are seated for an elaborate banquet, with liveried waiters, a band and girls in native costumes. Elsewhere are informal scenes of hunters, fishermen, tavern-goers, etc.
At the top and bottom of the map are two well-known expressions about Hungary - in Latin. The statement at the top is “Nullum vini nisi Hungaricum.” (There is no wine but Hungarian.) This statement “was widely used in European royalty” for centuries and dates to the Romans, perhaps earlier. http://www.tasteslikewine.de/2016/01/19/ungarischer-wein-weingut-wassmann/, accessed November 11, 2017. The statement at the bottom of the map is “Extra Hungariam non est vita. Si est vita non est ita.” (There is no life outside Hungary. And if there is, it’s not really life.) This expression apparently originated with the self-satisfied nobility under Charles VI and Maria Theresa in the 18th century. Lendvai 2003, 166.
The map is on one side of a large sheet that folds down to a brochure, 9-1/2 x 4-1/2 inches, easily fit into a pocket or bag. The verso is entitled “The Hungarian Kitchen,” and includes detailed text on the food and drink of Budapest, Tokaj and eight other regions. This map was also published in French, under the title "Hongrie Gastronomique."
This map is strikingly similar in concept to another art deco promotional map of food and drink published a few years earlier, ID #2389, Italie Gastronomique (1931).
The collection includes a number of promotional maps related to the food and wine of France and other countries, beginning as early as 1809. Search > "Gastronomique."
The collection includes a number of maps in the art deco style of the time. For others, Search > "deco".
For further information on the Collector’s Notes and a Feedback/Contact Link, see https://persuasivemaps.library.cornell.edu/content/about-collection-personal-statement and https://persuasivemaps.library.cornell.edu/content/feedback-and-contact - Format:
- Image
- Rights:
- For important information about copyright and use, see http://persuasivemaps.library.cornell.edu/copyright.