Back indicates that there are 12 different dolls in each set. The advertisement continues on the inside of the card, which opens at the bottom of the dress.
Bibliography:
Waxman, Nahum Nahum (nach) Waxman Collection of Food and Culinary Trade Cards.
Cite As:
Nahum (Nach) Waxman Collection of Food and Culinary Trade Cards, #8573. Division of Rare and Manuscript Collections, Cornell University Library.